Sport Buoy

Cyber-Support & Guidance for Sports Clubs

Business Directory – Features

Posted by sportbuoy On April - 21 - 2009

The Sport Buoy Business Directory is a feature-rich, easy and accessible business directory system which adds great value to your sports club website for users, businesses and the club itself:

User Features:

  • Easy to use and accessible system for searching for local businesses
  • Search for businesses alphabetically or by business type
  • Download business contact details directly into Outlook, Thunderbird or other email programs in the form of a vCard

Business User Features:

  • Dedicated and secure log-in system for controlling the business directory listing
  • Listing includes links to website, company logo, contact information and company description
  • Company description highly customisable with wide choice of HTML code elements, as allowed by the club in the Sport Buoy Business Directory admin panel.
  • Companies can leap-frog their opposition in the business type rankings by paying more for their listing (optional)
  • Keep track of the Cost-Per-Click (CPC) of their listing, to compare Return On Investment against other advertising options.
  • Control over contact information means businesses can ensure that it is kept up to date and correct without relying on webmasters

Sports Club Features

  • Simple installation into the existing sports club website – just a couple of lines of code!
  • Easily customisable styles to fit with the rest of the club’s site
  • New revenue stream for the sports club
  • Great incentive to package with existing sponsorship options
  • Keeps local business contact information up to date for use in sponsorship marketing campaigns
  • Club controls what HTML businesses can use in their layouts – not just which tags but how many of them!
  • Club can set number of links within the description on an individual level

Sport Buoy is a company providing online services to sports clubs with the purpose of attracting and engaging both fans and sponsors, and delivering novel products to sell to those fans and sponsors, increasing club turnovers as a result.

The company is using its direct experience of sports clubs management to provide solutions which meet the off-field needs of clubs of all sports and sizes, making the solutions directly relevant, intuitive and flexible.

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