Sport Buoy

The Sport Buoy Business Directory enables you to offer businesses what they need to succeed online: quality advertising, quality links and quality traffic.

More and more businesses are turning to the Internet to advertise and market their products and services more widely and effectively, but most struggle for visibility in the search rankings or are unable to convert traffic into sales. What your club website can represent to them is a solid link to their website and a strong source of targeted local traffic. But is your site giving them what they need to succeed?

On the other hand, sports clubs sometimes struggle to formulate effective lists of potential sponsors, and once such lists are created the information is often left to go out of date, leaving clubs unable to reach their contacts, market new sponsorship opportunities or even incapable of collecting owed money!

The Sport Buoy Business Directory is the solution to both of these problems. A fully functional and user-friendly online business directory is inserted into your sports club website using only a couple of lines of code, enabling users to search the database alphabetically or by business type.

Businesses can be furnished with usernames and passwords in order to enter and update their own information. This enables them to upload their company logo and other images, write their own copy and maximise the benefit from the space for pre-selling their business. The listing can link to their website to give them more traffic, which will convert to sales more readily due to the local nature of the traffic. The company can also see the cost-per-click (CPC) for the advert in their user screen.

The club benefits from the Sport Buoy Business Directory by being able to sell it direct as a service to local businesses, or use it as an incentive in conjunction with existing sponsorship options. Rankings within the business directory can be determined by the amount paid by the business, with those higher up the pay scale appearing higher in the business type listing. This has the potential to spark bidding wars in verticals with a large number of local companies! Because the businesses obviously need to keep contact information contained in the directory up to date themselves, it creates a large database of valid contact information which clubs can leverage in sponsorship marketing campaigns.